Many telecom processes rely on knowing where a device is, whether it’s to route an emergency call, detect unusual activity, personalize an offer, or comply with location-based regulations. But when location services depend on third-party apps, device permissions, or estimated GPS data, the results are potentially unreliable and often come with privacy concerns.

A GMLC & SMLC working together offer a more controlled and consistent alternative. By collecting and managing location data directly from the mobile network, operators become reliable providers of accurate and anonymized real-time information across all generations (from 2G to 5G).

Geolocation provided by MNOs can support a wide range of use cases, such as emergency services, fraud prevention, roaming management, and device verification, providing valuable insights across multiple industries, from financial transaction to personal security.

With the proper CAPEX or OPEX licensing model behind a joint GMLC & SMLC deployment, MNOs can provide scalable location services, reducing costs vs OTT alternatives, which are heavily used in marketing, logistical tracking and delivery services.

By eliminating dependencies on external location platforms, mobile operators can offer location services that are both valuable and economically sustainable, thus unlocking a wide range of commercial opportunities and operational efficiencies.